EU Cookie Law

The EU Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on any device.
It was designed to protect online privacy, by making consumers aware of how information about them is collected and used online, and give them a choice to allow it or not.

What are Cookies

Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to remember information between pages or visits.
They are widely used to make the web experience more personal, which is generally seen as a positive thing. However, some cookies collect data across many websites, creating behavioural profiles of people. These profiles can then be used to decide what content or adverts to show you. This use of cookies for targeting in particular is what the law was designed to highlight. By requiring websites to inform and obtain consent from visitors it aims to give web users more control over their online privacy.