EU Cookie Law

What is the EU Cookie Law?

The EU Cookie Law is a piece of privacy legislation. It requires websites to obtain consent from visitors in order to store or retrieve any information on any device.
The law was designed to protect online privacy, by making consumers aware of how information about them is collected and used online. This therefore gives them a choice as to whether or not to allow their information to be collected.

What are Cookies?

Cookies are a kind of short-term memory for the web. They are stored in your browser, and enable a site to remember information between pages or visits. They are widely used to make the web experience more personal, which is generally seen as a positive thing.

However, some cookies collect data across many websites, creating behavioural profiles of people. These profiles can then be used to decide what content or adverts to show you. This use of cookies, for targeting in particular, is what the law was designed to highlight. By requiring websites to inform and obtain consent from visitors, it aims to give web users more control over their online privacy.

If you have any questions or concerns about this, please contact us.