For any business with an online presence, it is increasingly important to make products and services available to mobile users. The phrase “if you build it, they will come” has been used over and over to warn business owners how ‘not’ to treat a website marketing plan – and now the same can be said for those who ignore the mobile web.
The fact is there is an ever increasing number of people moving away from desktop computers, and instead turning to smartphones, tablets, and other mobile devices. The mobile audience also tends to include a large number of busy professionals, i.e. those with the disposable money to make purchases online. They will always be in need of products and services and their mobile device is at their fingertips. When a business makes their products more readily available to these users, they are increasing the chance of making a sale and therefore adding to their bottom line.
A mobile website shares many of the same features with a traditional website but there are also a number of benefits, not least that it is faster. There are also numerous opportunities to promote specifically to mobile users though mobile marketing.
At Ten Ten Systems, we offer mobile websites to businesses that recognise that they are losing approximately half of their website audience by not catering to a mobile audience. We also offer website design among our selection of IT services, for those who are yet to have an online presence.