IBM has revealed its latest acquisition to be video services company Clearleap. The tech giant’s plan is to improve video access for cloud users, through integration with the Clearleap video library platform.
No financial terms have been disclosed up until now, although IBM revealed that the Georgia-based firm will integrate with IBM’s cloud platform. The Clearleap platform delivers video libraries securely to conventional television sets and multi-screen devices. By integrating with IBM’s platform, it is expected that enterprises will have a simple and speedy method for managing, monetising, and growing video user experiences.
This latest acquisition is part of a larger video-focused strategy for IBM, with video is assuming a larger role in business. Firms are looking at videos more and more in order to reach out to customers and collaborators by sharing webcasts, customer service videos, how-to tutorials, and training courses.
Rob Enderle, an analyst for Enderle Group, believe that the move was a shrewd one by IBM. He said:
“Video becomes a component of a complete cloud offering and without it, IBM would likely either be locked out of a lot of lucrative accounts or relegated to subcontractor status.
“Video may not be a major cloud component, but it is a critical one that is necessary to their long-term strategy of becoming a complete cloud service provider at enterprise scale.”
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